Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
520F01
RGB
82, 15, 1
HSL
10, 98%, 16%
HSB
10, 99%, 32%
CMYK
0, 82, 99, 68
LAB
17, 31, 25
LCH
17, 40, 39
OKLCH
0.29, 0.10, 34
XYZ
4, 2, 0
LUV
17, 44, 13
HWB
10, 0%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.