Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
521606
RGB
82, 22, 6
HSL
13, 86%, 17%
HSB
13, 93%, 32%
CMYK
0, 73, 93, 68
LAB
18, 28, 24
LCH
18, 37, 41
OKLCH
0.30, 0.09, 36
XYZ
4, 2, 0
LUV
18, 40, 13
HWB
13, 2%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.