Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
521903
RGB
82, 25, 3
HSL
17, 93%, 17%
HSB
17, 96%, 32%
CMYK
0, 70, 96, 68
LAB
18, 26, 26
LCH
18, 37, 45
OKLCH
0.30, 0.09, 40
XYZ
4, 2, 0
LUV
18, 39, 15
HWB
17, 1%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.