Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
522009
RGB
82, 32, 9
HSL
19, 80%, 18%
HSB
19, 89%, 32%
CMYK
0, 61, 89, 68
LAB
20, 23, 26
LCH
20, 34, 48
OKLCH
0.31, 0.08, 43
XYZ
4, 3, 1
LUV
20, 35, 15
HWB
19, 4%, 68%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.