Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
526D7F
RGB
82, 109, 127
HSL
204, 22%, 41%
HSB
204, 35%, 50%
CMYK
35, 14, 0, 50
LAB
44, -7, -13
LCH
44, 15, 244
OKLCH
0.52, 0.04, 238
XYZ
13, 14, 22
LUV
44, -14, -18
HWB
204, 32%, 50%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.