Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
528091
RGB
82, 128, 145
HSL
196, 28%, 45%
HSB
196, 43%, 57%
CMYK
43, 12, 0, 43
LAB
51, -13, -14
LCH
51, 19, 228
OKLCH
0.57, 0.06, 223
XYZ
16, 19, 30
LUV
51, -21, -19
HWB
196, 32%, 43%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.