Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
528395
RGB
82, 131, 149
HSL
196, 29%, 45%
HSB
196, 45%, 58%
CMYK
45, 12, 0, 42
LAB
52, -13, -15
LCH
52, 20, 229
OKLCH
0.58, 0.06, 223
XYZ
17, 20, 31
LUV
52, -23, -20
HWB
196, 32%, 42%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.