Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
528499
RGB
82, 132, 153
HSL
198, 30%, 46%
HSB
198, 46%, 60%
CMYK
46, 14, 0, 40
LAB
52, -13, -17
LCH
52, 21, 232
OKLCH
0.59, 0.06, 227
XYZ
17, 21, 33
LUV
52, -23, -23
HWB
198, 32%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.