Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5285BE
RGB
82, 133, 190
HSL
212, 45%, 53%
HSB
212, 57%, 75%
CMYK
57, 30, 0, 25
LAB
54, -5, -36
LCH
54, 36, 263
OKLCH
0.61, 0.10, 252
XYZ
21, 22, 52
LUV
54, -23, -53
HWB
212, 32%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.