Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5287BC
RGB
82, 135, 188
HSL
210, 44%, 53%
HSB
210, 56%, 74%
CMYK
56, 28, 0, 26
LAB
54, -6, -34
LCH
54, 34, 260
OKLCH
0.61, 0.10, 250
XYZ
21, 23, 51
LUV
54, -23, -50
HWB
210, 32%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.