Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5287C3
RGB
82, 135, 195
HSL
212, 48%, 54%
HSB
212, 58%, 76%
CMYK
58, 31, 0, 24
LAB
55, -4, -37
LCH
55, 37, 263
OKLCH
0.61, 0.11, 253
XYZ
22, 23, 55
LUV
55, -23, -56
HWB
212, 32%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.