Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
528EEF
RGB
82, 142, 239
HSL
217, 83%, 63%
HSB
217, 66%, 94%
CMYK
66, 41, 0, 6
LAB
59, 4, -56
LCH
59, 56, 274
OKLCH
0.65, 0.16, 260
XYZ
29, 27, 85
LUV
59, -25, -87
HWB
217, 32%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.