Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
528FEC
RGB
82, 143, 236
HSL
216, 80%, 62%
HSB
216, 65%, 93%
CMYK
65, 39, 0, 7
LAB
59, 2, -54
LCH
59, 54, 272
OKLCH
0.65, 0.15, 259
XYZ
28, 27, 83
LUV
59, -25, -84
HWB
216, 32%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.