Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5292AA
RGB
82, 146, 170
HSL
196, 35%, 49%
HSB
196, 52%, 67%
CMYK
52, 14, 0, 33
LAB
57, -16, -19
LCH
57, 25, 230
OKLCH
0.63, 0.07, 224
XYZ
21, 25, 42
LUV
57, -28, -26
HWB
196, 32%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.