Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5293B3
RGB
82, 147, 179
HSL
200, 39%, 51%
HSB
200, 54%, 70%
CMYK
54, 18, 0, 30
LAB
58, -15, -24
LCH
58, 28, 238
OKLCH
0.63, 0.08, 231
XYZ
22, 26, 46
LUV
58, -28, -33
HWB
200, 32%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.