Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
529BDF
RGB
82, 155, 223
HSL
209, 69%, 60%
HSB
209, 63%, 87%
CMYK
63, 30, 0, 13
LAB
62, -8, -42
LCH
62, 43, 260
OKLCH
0.67, 0.13, 249
XYZ
29, 31, 74
LUV
62, -30, -65
HWB
209, 32%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.