Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
52A1EB
RGB
82, 161, 235
HSL
209, 79%, 62%
HSB
209, 65%, 92%
CMYK
65, 31, 0, 8
LAB
64, -8, -45
LCH
64, 46, 261
OKLCH
0.69, 0.13, 249
XYZ
31, 33, 83
LUV
64, -31, -70
HWB
209, 32%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.