Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
52B5DC
RGB
82, 181, 220
HSL
197, 66%, 59%
HSB
197, 63%, 86%
CMYK
63, 18, 0, 14
LAB
69, -21, -29
LCH
69, 36, 234
OKLCH
0.73, 0.11, 227
XYZ
33, 40, 74
LUV
69, -39, -42
HWB
197, 32%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.