Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
531805
RGB
83, 24, 5
HSL
15, 89%, 17%
HSB
15, 94%, 33%
CMYK
0, 71, 94, 67
LAB
18, 27, 26
LCH
18, 37, 43
OKLCH
0.30, 0.09, 37
XYZ
4, 3, 0
LUV
18, 40, 14
HWB
15, 2%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.