Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
532609
RGB
83, 38, 9
HSL
24, 80%, 18%
HSB
24, 89%, 33%
CMYK
0, 54, 89, 67
LAB
21, 20, 27
LCH
21, 34, 54
OKLCH
0.33, 0.08, 49
XYZ
4, 3, 1
LUV
21, 32, 17
HWB
24, 4%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.