Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
536D89
RGB
83, 109, 137
HSL
211, 25%, 43%
HSB
211, 39%, 54%
CMYK
39, 20, 0, 46
LAB
45, -4, -19
LCH
45, 19, 258
OKLCH
0.53, 0.05, 251
XYZ
14, 15, 26
LUV
45, -13, -26
HWB
211, 33%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.