Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
536E8D
RGB
83, 110, 141
HSL
212, 26%, 44%
HSB
212, 41%, 55%
CMYK
41, 22, 0, 45
LAB
45, -4, -20
LCH
45, 21, 259
OKLCH
0.53, 0.06, 252
XYZ
14, 15, 27
LUV
45, -14, -29
HWB
212, 33%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.