Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
536E97
RGB
83, 110, 151
HSL
216, 29%, 46%
HSB
216, 45%, 59%
CMYK
45, 27, 0, 41
LAB
46, -1, -26
LCH
46, 26, 267
OKLCH
0.53, 0.07, 259
XYZ
15, 15, 31
LUV
46, -14, -37
HWB
216, 33%, 41%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.