Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
536F91
RGB
83, 111, 145
HSL
213, 27%, 45%
HSB
213, 43%, 57%
CMYK
43, 23, 0, 43
LAB
46, -3, -22
LCH
46, 22, 261
OKLCH
0.53, 0.06, 254
XYZ
14, 15, 29
LUV
46, -14, -31
HWB
213, 33%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.