Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537296
RGB
83, 114, 150
HSL
212, 29%, 46%
HSB
212, 45%, 59%
CMYK
45, 24, 0, 41
LAB
47, -4, -23
LCH
47, 24, 261
OKLCH
0.54, 0.07, 253
XYZ
15, 16, 31
LUV
47, -15, -33
HWB
212, 33%, 41%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.