Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537490
RGB
83, 116, 144
HSL
208, 27%, 45%
HSB
208, 42%, 56%
CMYK
42, 19, 0, 44
LAB
47, -6, -19
LCH
47, 20, 252
OKLCH
0.54, 0.06, 245
XYZ
15, 16, 29
LUV
47, -16, -27
HWB
208, 33%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.