Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5374AA
RGB
83, 116, 170
HSL
217, 34%, 50%
HSB
217, 51%, 67%
CMYK
51, 32, 0, 33
LAB
48, 0, -33
LCH
48, 33, 270
OKLCH
0.56, 0.09, 260
XYZ
17, 17, 40
LUV
48, -16, -49
HWB
217, 33%, 33%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.