Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537590
RGB
83, 117, 144
HSL
207, 27%, 45%
HSB
207, 42%, 56%
CMYK
42, 19, 0, 44
LAB
47, -7, -19
LCH
47, 20, 250
OKLCH
0.55, 0.06, 243
XYZ
15, 17, 29
LUV
47, -17, -26
HWB
207, 33%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.