Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537689
RGB
83, 118, 137
HSL
201, 25%, 43%
HSB
201, 39%, 54%
CMYK
39, 14, 0, 46
LAB
48, -9, -15
LCH
48, 17, 238
OKLCH
0.55, 0.05, 233
XYZ
15, 17, 26
LUV
48, -17, -19
HWB
201, 33%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.