Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537691
RGB
83, 118, 145
HSL
206, 27%, 45%
HSB
206, 43%, 57%
CMYK
43, 19, 0, 43
LAB
48, -7, -19
LCH
48, 20, 249
OKLCH
0.55, 0.06, 242
XYZ
15, 17, 29
LUV
48, -17, -26
HWB
206, 33%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.