Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5376AA
RGB
83, 118, 170
HSL
216, 34%, 50%
HSB
216, 51%, 67%
CMYK
51, 31, 0, 33
LAB
49, -1, -32
LCH
49, 32, 268
OKLCH
0.56, 0.09, 258
XYZ
17, 18, 41
LUV
49, -17, -47
HWB
216, 33%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.