Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537784
RGB
83, 119, 132
HSL
196, 23%, 42%
HSB
196, 37%, 52%
CMYK
37, 10, 0, 48
LAB
48, -11, -11
LCH
48, 16, 227
OKLCH
0.55, 0.05, 222
XYZ
14, 17, 24
LUV
48, -17, -14
HWB
196, 33%, 48%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.