Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53779E
RGB
83, 119, 158
HSL
211, 31%, 47%
HSB
211, 47%, 62%
CMYK
47, 25, 0, 38
LAB
49, -5, -25
LCH
49, 26, 259
OKLCH
0.56, 0.07, 251
XYZ
16, 18, 35
LUV
49, -17, -36
HWB
211, 33%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.