Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53798F
RGB
83, 121, 143
HSL
202, 27%, 44%
HSB
202, 42%, 56%
CMYK
42, 15, 0, 44
LAB
49, -9, -16
LCH
49, 19, 241
OKLCH
0.56, 0.05, 234
XYZ
15, 17, 29
LUV
49, -18, -22
HWB
202, 33%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.