Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537AA6
RGB
83, 122, 166
HSL
212, 33%, 49%
HSB
212, 50%, 65%
CMYK
50, 27, 0, 35
LAB
50, -4, -28
LCH
50, 29, 261
OKLCH
0.57, 0.08, 252
XYZ
17, 19, 39
LUV
50, -18, -41
HWB
212, 33%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.