Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537BBC
RGB
83, 123, 188
HSL
217, 44%, 53%
HSB
217, 56%, 74%
CMYK
56, 35, 0, 26
LAB
51, 1, -39
LCH
51, 39, 271
OKLCH
0.58, 0.11, 260
XYZ
20, 20, 50
LUV
51, -19, -59
HWB
217, 33%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.