Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537CB9
RGB
83, 124, 185
HSL
216, 42%, 53%
HSB
216, 55%, 73%
CMYK
55, 33, 0, 27
LAB
51, -1, -37
LCH
51, 37, 269
OKLCH
0.58, 0.10, 258
XYZ
20, 20, 49
LUV
51, -19, -55
HWB
216, 33%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.