Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537D8B
RGB
83, 125, 139
HSL
195, 25%, 44%
HSB
195, 40%, 55%
CMYK
40, 10, 0, 45
LAB
50, -12, -13
LCH
50, 18, 226
OKLCH
0.56, 0.05, 221
XYZ
16, 18, 27
LUV
50, -20, -16
HWB
195, 33%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.