Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537DBC
RGB
83, 125, 188
HSL
216, 44%, 53%
HSB
216, 56%, 74%
CMYK
56, 34, 0, 26
LAB
51, -1, -38
LCH
51, 38, 269
OKLCH
0.59, 0.11, 258
XYZ
20, 20, 50
LUV
51, -19, -57
HWB
216, 33%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.