Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537DC2
RGB
83, 125, 194
HSL
217, 48%, 54%
HSB
217, 57%, 76%
CMYK
57, 36, 0, 24
LAB
52, 1, -41
LCH
52, 41, 271
OKLCH
0.59, 0.12, 260
XYZ
21, 20, 54
LUV
52, -19, -62
HWB
217, 33%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.