Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537F94
RGB
83, 127, 148
HSL
199, 28%, 45%
HSB
199, 44%, 58%
CMYK
44, 14, 0, 42
LAB
51, -11, -16
LCH
51, 20, 235
OKLCH
0.57, 0.06, 230
XYZ
17, 19, 31
LUV
51, -21, -22
HWB
199, 33%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.