Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537FB4
RGB
83, 127, 180
HSL
213, 39%, 52%
HSB
213, 54%, 71%
CMYK
54, 29, 0, 29
LAB
52, -4, -33
LCH
52, 33, 264
OKLCH
0.59, 0.10, 254
XYZ
19, 20, 46
LUV
52, -20, -49
HWB
213, 33%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.