Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538494
RGB
83, 132, 148
HSL
195, 28%, 45%
HSB
195, 44%, 58%
CMYK
44, 11, 0, 42
LAB
52, -14, -14
LCH
52, 20, 226
OKLCH
0.58, 0.06, 221
XYZ
17, 20, 31
LUV
52, -23, -18
HWB
195, 33%, 42%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.