Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53859E
RGB
83, 133, 158
HSL
200, 31%, 47%
HSB
200, 47%, 62%
CMYK
47, 16, 0, 38
LAB
53, -12, -19
LCH
53, 23, 237
OKLCH
0.59, 0.07, 231
XYZ
18, 21, 35
LUV
53, -23, -26
HWB
200, 33%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.