Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538AE3
RGB
83, 138, 227
HSL
217, 72%, 61%
HSB
217, 63%, 89%
CMYK
63, 39, 0, 11
LAB
57, 3, -52
LCH
57, 52, 273
OKLCH
0.64, 0.15, 260
XYZ
27, 26, 76
LUV
57, -23, -80
HWB
217, 33%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.