Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538BB7
RGB
83, 139, 183
HSL
206, 41%, 52%
HSB
206, 55%, 72%
CMYK
55, 24, 0, 28
LAB
55, -9, -29
LCH
55, 31, 252
OKLCH
0.62, 0.09, 244
XYZ
21, 24, 48
LUV
55, -25, -43
HWB
206, 33%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.