Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538CA5
RGB
83, 140, 165
HSL
198, 33%, 49%
HSB
198, 50%, 65%
CMYK
50, 15, 0, 35
LAB
55, -14, -19
LCH
55, 24, 234
OKLCH
0.61, 0.07, 228
XYZ
20, 23, 39
LUV
55, -25, -27
HWB
198, 33%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.