Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538DCF
RGB
83, 141, 207
HSL
212, 56%, 57%
HSB
212, 60%, 81%
CMYK
60, 32, 0, 19
LAB
57, -4, -40
LCH
57, 41, 264
OKLCH
0.63, 0.12, 253
XYZ
24, 25, 63
LUV
57, -25, -61
HWB
212, 33%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.