Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538DED
RGB
83, 141, 237
HSL
217, 81%, 63%
HSB
217, 65%, 93%
CMYK
65, 41, 0, 7
LAB
58, 4, -55
LCH
58, 55, 274
OKLCH
0.65, 0.16, 260
XYZ
28, 27, 84
LUV
58, -24, -86
HWB
217, 33%, 7%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.