Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538FEB
RGB
83, 143, 235
HSL
216, 79%, 62%
HSB
216, 65%, 92%
CMYK
65, 39, 0, 8
LAB
59, 2, -53
LCH
59, 53, 272
OKLCH
0.65, 0.15, 259
XYZ
28, 27, 82
LUV
59, -25, -83
HWB
216, 33%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.